Terms of Use, Privacy Policy and Disclaimers

Blue Rickshaw Pvt. Ltd. · 15, Ashoka Avenue, Sainik Farms, Delhi, India - 110062 · support@bluerickshaw.com

Blue Rickshaw Vendor Portal · Effective Date: 15th September 2026

This document (the “Policy”) sets out the terms of use, privacy policy and disclaimers applicable to the vendor registration and ordering portal available at bluerickshaw.in/signup and all related pages, dashboards, order forms and services (the “Portal”), operated by [Blue Rickshaw Private Limited], a company incorporated under the Companies Act, 2013 and having its registered office at 15, Ashoka Avenue, Sainik Farm, New Delhi–110080 (the “Company”, “we”, “us” or “our”).

BY REGISTERING ON, ACCESSING, OR PLACING ANY ORDER THROUGH THE PORTAL, THE ENTITY REGISTERING (THE “VENDOR”, “YOU” OR “YOUR”) CONFIRMS THAT IT HAS READ, UNDERSTOOD AND AGREES TO BE BOUND BY THIS POLICY IN ITS ENTIRETY. IF YOU DO NOT AGREE WITH ANY PART OF THIS POLICY, YOU MUST NOT REGISTER ON OR USE THE PORTAL.

PART A — TERMS AND CONDITIONS

1. Definitions

1.1 “Aadhaar Number” means the twelve-digit identification number issued to a resident individual under the Aadhaar (Targeted Delivery of Financial and Other Subsidies, Benefits and Services) Act, 2016.

1.2 “Business Documents” means the FSSAI licence/registration certificate, PAN, MSME (Udyam) registration certificate, GST registration certificate, cancelled cheque, Aadhaar card and any other document sought from a Vendor during registration under Clause 3.

1.3 “Order” means a purchase order placed by a Vendor through the Portal.

1.4 “Products” means the goods listed for sale on the Portal from time to time.

1.5 “Vendor Rates” means the discounted or preferential pricing made available exclusively to registered and verified Vendors.

1.6 Other capitalized terms shall have the meaning assigned to them where they first appear in this Policy.

2. Eligibility — Vendors Only

2.1 The Portal is intended solely for use by businesses including proprietorships, partnerships, companies, limited liability partnerships and other legal entities engaged in the trade, distribution, retail or food-service business (each, a “Vendor”). The Portal is not intended for, and must not be used by, individuals seeking to place orders for personal, household or other non-commercial consumption.

2.2 By registering on the Portal, the Vendor represents and warrants that: (a) it is a validly constituted business entity, competent to enter into a binding contract under the Indian Contract Act, 1872; (b) the individual completing registration on its behalf is duly authorized to bind it; (c) all information and Business Documents submitted are true, current, accurate and belong to the registering entity; and (d) it holds all licenses, permits and registrations required by applicable law to carry on its business, including FSSAI, GST and, where applicable, MSME/Udyam registration.

2.3 The Company reserves the right, at its sole discretion, to verify eligibility and to approve, reject, suspend or terminate any registration without assigning reasons, including where it reasonably believes an applicant is not a genuine business entity, is attempting to use the Portal as an individual consumer, or has furnished false, incomplete or misleading information or documents.

3. Registration and KYC Documentation

3.1 To register as a Vendor, an applicant will be required to submit certain Business Documents, currently comprising: (a) FSSAI license/registration certificate; (b) Permanent Account Number (PAN) of the entity or proprietor; (c) MSME (Udyam) registration certificate, where applicable; (d) GST registration certificate; (e) a cancelled cheque of the bank account held in the Vendor's name, for bank-account verification and for processing payments, refunds or credit notes; and (f) a copy of the Aadhaar card of the proprietor or authorized signatory, solely for identity verification.

3.2 Masking of Aadhaar Number. Vendors are encouraged and permitted to upload a masked Aadhaar (showing only the last four digits of the Aadhaar Number, in accordance with guidelines issued by the Unique Identification Authority of India) wherever such masked copy is accepted as a valid proof of identity. The Company accepts the Aadhaar card only as one of several permissible proof-of-identity documents and does not use it to perform “Aadhaar authentication” (as that expression is used in the Aadhaar Act, 2016) or to verify the Aadhaar Number against the database of the Unique Identification Authority of India.

3.3 The Company may request additional documents or information at any time to complete verification, to comply with applicable law, or to assess creditworthiness, and may decline to activate, or may suspend, a Vendor account until satisfactory documents are received.

3.4 The Vendor is solely responsible for the authenticity, accuracy and continued validity of all Business Documents submitted, and undertakes to promptly notify the Company of any change (including expiry, suspension, cancellation or amendment of any license, registration or bank account) and to upload updated documents without delay.

4. Vendor Account

4.1 A Vendor may maintain one active account per legal entity/GSTIN. The Company may refuse to create, or may deactivate, duplicate or multiple accounts held by the same entity or its affiliates.

4.2 The Vendor is responsible for maintaining the confidentiality of its login credentials and for all activities conducted through its account. The Company must be notified immediately, in writing, of any suspected unauthorized use of the account.

4.3 The Company may suspend or terminate a Vendor account, with or without notice, for breach of this Policy, suspected fraud, non-payment, misuse of Vendor Rates, or the provision of false, forged or incomplete Business Documents.

5. Vendor (Discounted) Rates

5.1 Vendor Rates are a preferential pricing arrangement available only to Vendors whose registration has been verified and approved by the Company, and are not available to unregistered users or to the general public.

5.2 Vendor Rates are indicative, may vary by Product, region, order quantity and Vendor category, and are subject to periodic revision by the Company without prior notice. The rate applicable to an Order shall be the rate confirmed by the Company at the time the Order is accepted, and not any rate previously quoted, advertised or displayed on the Portal.

5.3 The Company does not warrant or guarantee that Vendor Rates will remain available, will be uniform across Vendors, or will at any given time be lower than any other price offered by the Company or any third party, and may modify, suspend or discontinue the Vendor Rates scheme, or any particular Vendor's eligibility for it, at its sole discretion and without liability.

6. Orders, Fulfilment and Availability

6.1 The placing of an Order on the Portal is an offer by the Vendor to purchase the relevant Products, which the Company may accept, reject, or partially accept, in its sole discretion. A binding contract of sale in respect of an Order (or part thereof) is formed only upon the Company's written or system-generated confirmation of that Order.

6.2 All Orders are subject to availability of stock. The Company does not guarantee that any Product displayed on the Portal is in stock at the time an Order is placed, and reserves the right to cancel or reduce the quantity of an Order, wholly or in part, where the relevant Product is unavailable, discontinued, or where the underlying supply from the Company's own suppliers or brand partners is delayed or disrupted without any liability other than a refund of amounts, if any, already paid by the Vendor for the cancelled portion of the Order.

6.3 Any delivery timeline indicated on the Portal or otherwise is an estimate only and is not guaranteed. The Company shall not be liable for any delay in, or failure of, fulfilment caused by circumstances beyond its reasonable control, including transport disruption, customs or regulatory delay, force majeure events, or shortfall in supply from manufacturers or brand owners.

6.4 Product images, descriptions, pack sizes and packaging shown on the Portal are for reference only. Actual packaging, labelling and product presentation may vary from time to time at the relevant manufacturer's or brand owner's discretion, and such variation shall not, by itself, entitle a Vendor to reject an otherwise conforming Order.

7. Pricing and Currency Disclaimer

7.1 All prices displayed on the Portal are indicative and tentative as on the date of display and are subject to change without prior notice, including on account of: (a) fluctuations in currency exchange rates (including the INR/USD or other applicable exchange rate, in respect of Products that are imported or priced with reference to a foreign currency); (b) changes in customs duty, freight, insurance or other landed-cost components; (c) revision of prices by the Company's suppliers or brand owners; and (d) changes in applicable taxes, cess or duties.

7.2 The price applicable to an Order shall be the price confirmed by the Company at the time of Order confirmation, and not any price previously displayed. Prices are exclusive of GST and other applicable statutory levies unless expressly stated to be inclusive, and such levies shall be charged in addition at the rates applicable on the date of the relevant invoice.

7.3 The Company reserves the right to correct any typographical, technical or pricing error appearing on the Portal at any time, including after an Order has been placed but before it has been confirmed, and shall not be bound to honour an Order placed on the basis of an erroneous price.

8. Payments

8.1 Payment terms applicable to a Vendor (including any requirement of advance payment, credit period, or mode of payment) shall be as communicated at the time of registration or Order confirmation, or as separately agreed in writing.

8.2 The cancelled cheque submitted under Clause 3.1(e) is used solely to verify the Vendor's bank account for the purpose of processing refunds, credit notes or other payments due to the Vendor, and shall not be used to initiate any debit from the Vendor's bank account.

8.3 Where payments are processed through a third-party payment gateway, such payments are additionally subject to that gateway's own terms and privacy policy. The Company does not store complete card numbers, CVV or net-banking credentials on the Portal.

9. Intellectual Property

9.1 All content on the Portal, including text, graphics, logos, product images, trademarks and software, is owned by or licensed to the Company and is protected under applicable intellectual property laws. Nothing in this Policy transfers any right, title or interest in such content to a Vendor.

9.2 A Vendor shall not copy, reproduce, republish, scrape, reverse-engineer, or create derivative works from, any part of the Portal, other than as reasonably necessary for its own internal ordering purposes.

10. Vendor Obligations and Prohibited Use

10.1 A Vendor shall use the Portal only for bona fide business procurement and shall not: (a) misrepresent itself as an individual consumer, or use its Vendor account to place Orders for another Vendor at Vendor Rates; (b) permit any third party to use its login credentials; (c) upload false, forged, or another person's Business Documents; (d) use bots, scrapers or other automated means to access the Portal; or (e) use the Portal in violation of any applicable law, including tax, food-safety, MSME, foreign exchange or data-protection law.

10.2 The Vendor shall be solely responsible for compliance with all laws applicable to its own business, including maintaining valid and current FSSAI, GST, and MSME/Udyam (where applicable) registrations for so long as it uses the Portal.

11. Disclaimer of Warranties

11.1 THE PORTAL, AND ALL CONTENT, PRICING AND AVAILABILITY INFORMATION MADE AVAILABLE THROUGH IT, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY OR NON-INFRINGEMENT, EXCEPT AS EXPRESSLY REQUIRED BY APPLICABLE LAW.

11.2 The Company does not warrant that the Portal will be uninterrupted, error-free or secure, or that any defect will be corrected.

12. Limitation of Liability

12.1 To the maximum extent permitted by applicable law, the Company's aggregate liability to a Vendor arising out of or in connection with the Portal or this Policy, whether in contract, tort or otherwise, shall not exceed the value of the Order giving rise to the relevant claim.

12.2 The Company shall not be liable for any indirect, incidental, special, consequential or punitive loss including loss of profit, business or goodwill arising from use of the Portal, delay in fulfilment, unavailability of stock, or price variation as described in Clause 7.

12.3 Nothing in this Clause 12 shall exclude or limit any liability that cannot lawfully be excluded or limited under applicable law.

13. Indemnity

The Vendor shall indemnify, defend and hold harmless the Company, its officers, employees and affiliates from and against any loss, damage, claim, penalty or expense (including reasonable legal costs) arising from: (a) any breach of this Policy by the Vendor; (b) any Business Document or information furnished by the Vendor being false, inaccurate, forged, or belonging to a person other than the Vendor; or (c) the Vendor's violation of any applicable law.

PART B — PRIVACY POLICY AND DATA PROTECTION

14. Scope

This Part sets out how the Company collects, uses, stores, shares and protects personal data and business information submitted through the Portal, including the Business Documents described in Clause 3. It applies to Vendors and to individuals whose personal data is submitted on a Vendor's behalf (such as a proprietor, partner, director or authorized signatory).

15. Information Collected

The Company may collect: (a) business identification information (entity name, address, GSTIN, PAN, FSSAI license number, Udyam registration number); (b) personal identification information of the proprietor or authorized signatory (name, Aadhaar card copy submitted under Clause 3.2, contact number, email address); (c) bank account details evidenced by the cancelled cheque; (d) Order and transaction history; and (e) technical information such as IP address, device information and cookies collected through use of the Portal.

16. Purpose of Collection and Use

Information described in Clause 15 is collected and processed solely for: (a) verifying Vendor eligibility and identity (KYC); (b) enabling GST-compliant invoicing and statutory tax compliance; (c) processing Orders, payments, refunds and credit notes; (d) assessing and administering eligibility for Vendor Rates; (e) fraud prevention, account security and legal/regulatory compliance; and (f) communicating with the Vendor regarding its account, Orders and this Policy. Business Documents and personal data are not used for any marketing or promotional purpose without separate consent, and are not sold, rented or traded to any third party.

17. Consent

17.1 Before or at the time a Vendor's Business Documents and other personal data are submitted, the Portal shall present a separate consent checkbox, distinct from and in addition to acceptance of these Terms, together with a short notice in clear and plain language setting out: (a) the personal data proposed to be collected; (b) the purpose for which each such data point is collected; (c) the manner in which consent may be withdrawn; and (d) the manner in which a grievance may be raised with the Grievance Officer named in Clause 26.

17.2 The data collected and the corresponding purpose are set out below, and shall be reproduced in substantially the same form in the consent notice referred to in Clause 17.1:

17.3 Consent given under this Clause 17 shall be free, specific, informed, unconditional and unambiguous, signified by a clear affirmative action (such as actively checking the consent box), and shall be limited to the personal data reasonably necessary for the purposes stated in Clause 17.2.

17.4 A Vendor may withdraw its consent at any time, with the same ease with which it was given, by written request to the Grievance Officer named in Clause 26 or through such in-portal mechanism as may be made available. Withdrawal shall take effect prospectively only and shall not affect the legality of any processing carried out before withdrawal. Upon withdrawal, the Company may deactivate the Vendor's account and decline to process new Orders, but shall continue to process Orders already placed and paid for, and shall retain such personal data as is necessary to comply with applicable tax, accounting or other statutory retention requirements (see Clause 20), notwithstanding the withdrawal.

17.5 Consent under this Policy is collected directly by the Company. The Company does not, as of the date of this Policy, route consent through a Consent Manager registered with the Data Protection Board of India, and reserves the right to adopt such a mechanism in the future if it becomes operationally available and appropriate.

18. Data Storage and Security

The Company stores personal and business data on secure servers, with access restricted to authorized personnel on a need-to-know basis. The Company has implemented reasonable security practices and procedures including encryption in transit, access controls, and periodic security review for sensitive personal data or information (such as bank account details and government-issued identity documents), in accordance with Section 43A of the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

19. Aadhaar Data

In relation to any Aadhaar card copy submitted under Clause 3.1(f), the Company shall: (a) accept it only as one of several permissible proof-of-identity documents, and not for Aadhaar-based authentication with the Unique Identification Authority of India; (b) store any such image separately, with restricted access; (c) not publish, display or share any unmasked Aadhaar Number, other than with the Vendor to whom it belongs or as required by a competent authority under law; and (d) not retain Aadhaar card copies for longer than necessary for the KYC purpose described in Clause 16, subject to any statutory retention requirement under applicable law.

20. Data Retention

Business Documents, transaction records and related personal data will be retained for so long as the relevant Vendor account remains active, and thereafter for such period as is required to comply with applicable tax, accounting, and other statutory retention obligations (for example, up to eight years under GST law, or such other period as may be prescribed under applicable law from time to time), following which such data will be securely deleted or anonymized.

21. Sharing of Information

The Company may share Vendor and related personal information with: (a) its own authorized employees, contractors and group entities, strictly for the purposes described in Clause 16; (b) payment gateways, logistics/courier partners and statutory auditors, solely to the extent necessary to perform the relevant service; (c) government and statutory authorities, where required by applicable law, regulation, or a valid legal process (including GST, income-tax or law-enforcement authorities); and (d) brand owners or manufacturers, only in aggregated or de-identified form for demand-planning purposes, unless the Vendor separately consents to identified sharing. The Company does not sell or rent personal data to any third party for that third party's own marketing purposes.

22. Cross-border Transfer

Where Vendor data is processed or stored on servers located outside India, or is accessed by any Company affiliate outside India, the Company shall ensure that such transfer is not made to any country or territory that the Central Government restricts by notification under the Digital Personal Data Protection Act, 2023, and that appropriate contractual safeguards are maintained with the recipient.

23. Rights of the Vendor / Data Principal

Subject to applicable law (including the phased timelines under which the Digital Personal Data Protection Act, 2023 comes into force, noted at the end of this Policy), a Vendor, or the individual whose personal data has been submitted, may request: (a) a summary of the personal data held about it and how such data is processed; (b) correction or updating of inaccurate or outdated data; (c) erasure of personal data that is no longer necessary for the purpose for which it was collected, subject to statutory retention requirements; and (d) resolution of any grievance relating to the handling of its data. Such requests may be addressed to the Grievance Officer named in Clause 26.

24. Cookies

The Portal may use cookies and similar technologies to maintain login sessions, remember Vendor preferences, and analyze Portal usage. A Vendor may disable cookies through its browser settings; doing so may, however, affect certain Portal functionality.

25. Children's Data

The Portal is intended for use by business entities and their authorized adult representatives only. The Company does not knowingly collect personal data of any individual below the age of 18 years, and any such data inadvertently received will be deleted upon becoming aware of it.

26. Grievance Officer / Data Protection Contact

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the Company has appointed the following Grievance Officer, who may be contacted in relation to this Policy, including any query, complaint or request concerning the processing of personal data:

Name: Akshay Wadhwa

Designation: CEO, Co-founder

Email: aki@bluerickshawusa.com

Address: 15, Ashoka Avenue, Sainik Farm, New Delhi – 110080

The Grievance Officer shall acknowledge and endeavor to resolve any grievance within the timelines prescribed under applicable law.

PART C — GENERAL

27. Modification of This Policy

The Company may amend this Policy at any time by posting the updated version on the Portal, with the “Last Updated” date revised accordingly. Continued use of, or registration on, the Portal after such update constitutes acceptance of the revised Policy. Vendors are encouraged to review this Policy periodically.

28. Suspension and Termination

28.1 The Company may suspend or terminate a Vendor's access to the Portal, with or without notice, for breach of this Policy, non-compliance with applicable law, non-payment, or where the Company reasonably believes continued access poses a legal, regulatory or reputational risk.

28.2 A Vendor may close its account at any time by written request to the Company, subject to settlement of any pending Orders or amounts due.

28.3 Clauses 7, 9, 11, 12, 13, and Parts B and C of this Policy shall survive the termination or closure of a Vendor's account.

29. Governing Law and Dispute Resolution

29.1 This Policy shall be governed by and construed in accordance with the laws of India.

29.2 Any dispute, controversy or claim arising out of or in connection with this Policy, including its existence, validity, interpretation, performance, breach or termination (a “Dispute”), shall in the first instance be referred to the Grievance Officer named in Clause 26, who shall use reasonable efforts to resolve the Dispute within thirty (30) days of it being raised in writing.

29.3 If a Dispute is not resolved under Clause 29.2 within such period of thirty (30) days, it shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, as amended or re-enacted from time to time.

29.4 The arbitration shall be conducted by a sole arbitrator. The Company and the Vendor shall endeavor to appoint the sole arbitrator by mutual agreement within fifteen (15) days of either party issuing a written notice invoking arbitration. If the parties are unable to agree on a sole arbitrator within such period, the sole arbitrator shall be appointed by the High Court having jurisdiction (or any person or institution designated by it), on the application of either party, under Section 11 of the Arbitration and Conciliation Act, 1996. For the avoidance of doubt, neither party, nor any person employed by or affiliated with either party, shall have the right to unilaterally appoint the sole arbitrator.

29.5 The seat and venue of the arbitration shall be New Delhi, and the language of the arbitration shall be English.

29.6 The arbitral award shall be final and binding on the parties, subject to Part I of the Arbitration and Conciliation Act, 1996. Nothing in this Clause 29 shall prevent either party from seeking urgent interim or injunctive relief from a court of competent jurisdiction at New Delhi, which shall have exclusive jurisdiction for that limited purpose.

29.7 Each party shall bear its own costs of the arbitration, unless the arbitrator directs otherwise.

30. General

30.1 Entire agreement. This Policy, together with any Order-specific terms confirmed in writing, constitutes the entire agreement between a Vendor and the Company in relation to use of the Portal.

30.2 Severability. If any provision of this Policy is held invalid or unenforceable, the remaining provisions shall continue in full force and effect.

30.3 No waiver. Failure by the Company to enforce any provision of this Policy shall not be construed as a waiver of that or any other provision.

30.4 Assignment. A Vendor may not assign or transfer its rights or obligations under this Policy without the Company's prior written consent. The Company may assign this Policy, in whole or in part, to any affiliate or successor entity.

30.5 Notices. Notices to the Company may be sent to [contact email/address]. Notices to a Vendor will be sent to the email address or contact details provided by it at the time of registration.

Contact Us

For questions regarding registration, Orders or this Policy: aki@bluerickshawusa.com.

For privacy or data-protection queries or grievances: the Grievance Officer named in Clause 26.